Millward Brown Lansdowne
Who are Millward Brown Lansdowne?
Millward Brown Lansdowne was originally founded as Irish Marketing Surveys in 1963, with Lansdowne Market Research being founded in 1979. The two companies individually were the leading practitioners of market research in Ireland - combined, they are by far the largest research company in the country, and have nearly forty years experience of political opinion polling. As part of the worldwide Millward Brown Group since 2002, Millward Brown Lansdowne have access to cutting-edge thinking in market and opinion research worldwide.
Its clients include most of the blue chip companies in Ireland as well as a wide range of government, semi state and public sector organisations, and they also conduct research for many of Ireland's major media outlets. Millward Brown Lansdowne is a founder member of AIMRO (Association of Irish Market Research Organisations), and is also a member of the MRS (Market Research Society -UK), as well as ESOMAR (European Professional body for Market Research), and abides by the strict codes for the conduct of market research set down by these organisations.
In the field of opinion polling MBL has a long-standing relationship with Independent Newspapers and conducts polling on occasion for the Irish Examiner, TV3, The Star and privately for individual political parties. It was also commissioned by the Department of Foreign Affairs to identify the reasons why the 2007 Lisbon Treaty failed to be ratified.
Since 1997 Millward Brown Lansdowne has conducted exit polls for RTE - correctly predicting the outcome of every major election held since then.
Paul Moran Research Project Manager, Millward Brown Lansdowne
Paul started his career working in research in Australia. He joined Millward Brown IMS in February 2000 and has been involved in political opinion polling since 2001. He has run opinion polls (both on a National and constituency level) on behalf of the Irish Independent, the Sunday Independent, The Sunday Tribune, The Irish Examiner, RTE Prime Time and TV3.
He has contributed political opinion and analysis pieces to the national press.
He was co-author of the post Lisbon Treaty referendum research, conducted by the Department of Foreign Affairs after both referendums.